The evolution of sport requires commitment, action, and inventiveness. Since 2016, CANYON//SRAM has inhabited these spaces with a singular dedication to being the change. New and renewed access to races, wages, prize money, and coverage reflect tangible progress in women’s cycling, yet there remain chapters left unwritten. Ronny Lauke and the CANYON//SRAM team continue to shape the future of that story, inspiring others along the way.
