Hammerhead Officially Enters the Women's World Tour with CANYON//SRAM
Mallorca, Spain, January 24th, 2023 – Today CANYON//SRAM Racing and CANYON//SRAM Generation are thrilled to announce the selection of Hammerhead, innovators of cycling technology and makers of the Karoo 2, as their cycling computer partner for the 2023 season.
The selection of Hammerhead’s Karoo 2 cycling computer will empower CANYON//SRAM Racing and CANYON//SRAM Generation riders with cutting edge cycling data and navigation technologies to perform at the highest level. In addition to supporting the team with hardware, Hammerhead will also work closely with the team to improve upon existing features and develop new software technologies to benefit all riders.
“Hammerhead really surprised me, the routes and navigation were very clear and the sensors connected seamlessly.”
- Maike van der Duin
"We are extremely excited to support CANYON//SRAM this season. Hammerhead has spent several years looking for the right partner to enter Women’s World Tour racing. We look forward to joining the action on the road this year and working with this group of world class athletes."
- Ross McGraw, Vice President of Marketing at Hammerhead
As a member of the SRAM portfolio, Hammerhead features in-depth SRAM drivetrain integrations allowing riders to see realtime shift data as well as review shift patterns. CANYON//SRAM Racing and CANYON//SRAM Generation plan to leverage Hammerhead’s CLIMBER and Predictive Path technologies which allow riders to see color-coded upcoming elevation changes to inform riding and racing decisions.
Press contact: firstname.lastname@example.org
Hammerhead® is a cycling technology company with a mission to inspire & empower all people to unlock their athletic potential through cycling. Hammerhead currently operates as a stand-alone brand within the SRAM® portfolio.
With fifteen riders from nine different countries, Women’s World Tour team CANYON//SRAM Racing is the home of a diverse group of highly ambitious women who are willing to invest in their future and the future of cycling by breaking new grounds and constantly challenging themselves and their competitors.
CANYON//SRAM Generation is the development team to the World Tour Team and is part of CANYON//SRAM Racing’s long-term D&I program. This two-tier structure was the first of its kind for a European-based WorldTeam creating a formal pathway to the Women’s World Tour. Now in its second year the team aims to help talented female athletes from diverse backgrounds reach the top of professional cycling, and to help them break new grounds for their future and for the future of cycling. The roster of CANYON//SRAM Generation unites eight ambitious women from seven different countries across four different continents..